The challenge

Alcoholism and nicotine addiction impact the health and lives of those who consume in excess. Our research shows that often, people default to these activities out of habit rather than desire because there’s a lack of socially-accepted alternatives. It’s Friday night, the default option is to go grab a drink. And then step outside for a smoke. And repeat. These social habits have become so ingrained that stepping away from them often produces stigma and judgment by social groups.

The solution

Playfool, our app, distracts people from drinking and smoking cravings whenever and wherever they may hit. By using positive reinforcement and science-backed activities to serve as distractions, the cravings are offset. This offers users a chance to reflect mindfully on their consumption habits and think twice about healthy choices as opposed to defaulting to their usual behaviors. Our app does this through gamification & engagement, with community milestones and personal goals to further encourage mindfulness.

Mission

To encourage mindful consumption habits by providing healthy alternatives to cravings.